Urban Indian Kitchen

Web design and branding for a personal chef

Irum Ashraf lives in Doha, Qatar, and approached us with her business idea of cooking Indian cuisine for people in their homes and was called Urban Indian Kitchen. She had identified this idea from something she loves doing and wanted to turn it into a business by cooking for dinner parties and also running cooking classes. We spoke at length with Irum about what she wanted to achieve and who her target market was and she asked us to design her brand and website around this vision.

We started by using images and words that were key to the business and combined these into a visual 'mood board'. This inspired the branding development and eventually we settled on images and colours that reflected Indian cooking. The colour palette was taken from traditional Indian spices such as turmeric and cumin and the imagery used was taken from the image of a Star Anise. The Star Anise was used in the negative space between the diamond shaped segments which were based on traditional spice pots, this created an effective and unique logo.

We spoke at length with Irum about what she wanted to achieve and who her target market was

We then moved onto the website build which was constructed around the branding. Irum felt that she needed a blog style website so it could easily be updated with recipes, news and other articles, whilst at the same time providing general information about her cooking services. We designed a suitable layout that encompassed the requirements of the business and would communicate this in the most efficient way to her customers.

With the branding and website designed together this allowed us to create something unique and striking for Urban Indian Kitchen. We developed a relationship with Irum and understood the unique challenges associated with her industry. We like to encourage an open dialogue with our clients and keep her business plan during the branding and website build so this approach worked well for her and gave her a final product she is happy with.

The strong brand has allowed her to connect with customers

Irum has now started her business and is using the branding on stationery as well as embroidered items such as aprons and tea towels during her cooking sessions. The strong brand has allowed her to connect with customers and the website has meant she has a central point to post about what she is doing as well as new recipes and cooking tips.